The perfect paper for high-end magazines

With Holmen TRND you don't need to compromise. It's the perfect combination of outstanding print quality and great cost efficiency. The high bulk enables a light yet thick magazine with low distribution costs. The matt rough surface really captures your reader's attention.

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The paper that challenges conventions

Holmen TRND is the perfect paper if you dare to challenge conventions and have creative ambitions for your magazine. The rough surface gives it a both serious and bold feel. It makes your magazine stand out from the glossy magazines in the newsstands.

Great image reproduction

The feel of Holmen TRND might be rough, but don’t be fooled by the surface. Holmen TRND is an uncoated magazine paper with great image reproduction and print result. Combined with the wide range of grammages available this gives you every possibility to realize your ideas. Holmen TRND is suitable for heatset, coldset, digital and waterless printing, and can be sheet feed printed with amazing results.

TECHNICAL DATA SHEET

40 percent lighter

Holmen TRND is produced from fresh fibre, giving it a strong advantage compared to paper based on recovered fibre. The higher bulk means that it’s more voluminous and that the paper weighs less while remaining its thickness.

By choosing Holmen TRND instead of a coated wood free paper, your magazine can become up to 40 percent lighter but with the same thickness. Just imagine what that does to your distribution costs. With higher bulk you can buy fewer tonnes. You will still get the same print surface! Or you can buy the same amount of paper as before and add more pages.

From sustainably managed Swedish forests

Holmen TRND gives your magazine an organic and natural feel – and it really is a climate smart product. We operate according to globally recognized standards and Holmen TRND is available with FSC^® (FSC ID FSC-C020071), PEFC™/05-33-134 and EU Ecolabel certification. Furthermore, it’s produced using 100 percent fresh fibre from sustainably managed Swedish forests. The production has a low impact on the environment and the wood fibre is 100 percent traceable. This means that you can rest assured that the raw materials come from a clean and reliable source.

Paper Profile

Paper Profile is a voluntary environmental product declaration scheme showing emissions and energy use per tonne of paper produced, developed and provided by leading paper producers.

Download TRND Paper Profile

This single-page declaration gives essential information regarding the composition of the product, key environmental parameters, environmental management and wood procurement.

Paper Profile Holmen TRND

Carbon Footprint

Carbon Footprint is defined as the total emissions caused by an individual event, organisation or product, expressed as carbon dioxide equivalent.

Download TRND Carbon Footprint

Holmen calculates the carbon footprint of our graphical paper products according to the ten toes of the framework set up by CEPI.

Carbon footprint Holmen TRND

Mill certificates

We operate according to globally recognized standards for forest stewardship and management of environmental, energy and quality aspects.

Chain of custody certificates

FSC^® – Forest Stewardship Council^® (FSC ID FSC-C020071) – is a system for the certification of forestry, supported by several environmental organisations.

FSC Certificate

PEFC – (PEFC/05-33-134) Programme for the Endorsement of Forest Certification schemes is an international system for forest certification.

PEFC Certificate

EU Ecolabel – is the official ecolabel of the European Union. The ecolabelling criteria are drawn up by responsible bodies in the Member States. To achieve certification, the products are assessed from a life cycle perspective from raw material to waste. The products have to meet strict environmental, functional and quality requirements. These requirements are tightened on a continuous basis.

EU Ecolabel certificate

Environment, energy and quality management

ISO 14001, ISO 50001 and ISO 9001 are international standards for environmental management, energy management and quality management.

ISO 14001 - Hallsta paper mill

ISO 50001 - Hallsta paper mill

ISO 9001 - Hallsta paper mill

Occupational health and safety

OHSAS 18001 is an international system that provides a structure within which organisations can address occupational health and safety issues.

OHSAS 18001 Hallsta paper mill

Get up to date

Our customer magazine PAPER is more than a source of information and inspiration, it can also be used as a printed sample. In this issue you can examine the quality of AI-created images reproduced in print on our uncoated magazine paper Holmen TRND.

Explore print

Get inspired by the latest TRND

Discover articles connected to Holmen TRND, see what others have used this product for and take in all the possibilities.

Documentary photo on TRND

Engaging photos and health-care workers' self portraits on uncoated paper in book "Don't let me down".

Read about paper choice

The golden age of manga

The natural feel and the slight roughness of Holmen TRND makes it perfect for reproducing the real manga feeling.

Read customer story

Magazine cover junkie

"What makes a good mag cover? When you wanna lick it or when it punches you in the face", says art director Jaap Biemans.

Read about covers

Ordering samples from us

The best way to know which paper you want is to hold it in your hand. Our sample packs include both printed and unprinted samples.

Can't see the form? We only ship samples to recipients within Europe – If you are visiting from outside Europe and would like to receive samples of our products, please contact our sales representative in your region.

Find your contact

Holmen Paper Nordic & International

+46 11 235000

Vattengränden 2

SE-60188 Norrköping

Sweden