Bring your content to life

Do you prefer a silky surface with high gloss? Or raw paper with attitude? The Holmen VIEW range makes sure your end-product will have vibrant colours and images accompanied by a pleasant feeling.

Order sample pack

Amazing image reproduction

With great print quality and superb readability, Holmen VIEW and Holmen VIEW Matt are the perfect paper types for both magazines and catalogues, as well as direct mail.

Today, content is everything. And print is still one of the best ways to do justice to great content with colorful images and illustrations. With high gloss and amazing image and color reproduction, Holmen VIEW is the paper that does the trick. If you want a different tactile experience, Holmen VIEW Matt is the product for you – your images will pop but without the gloss.

TECHNICAL DATA SHEET

Lightweight and uncoated – up to 22 percent lighter

The products in the Holmen VIEW range are lightweight uncoated papers (LWU) that have all the advantages of fresh-fibre based papers. Tactility, relative stiffness and great opacity. But they also have the added bonus of a surface that ensures great print gloss and awesome image reproduction. Properties that up until now have been associated with coated paper grades. Paper based on fresh fibre has higher bulk. This means that it’s more voluminous and that the paper weighs less while retaining its thickness.

Holmen VIEW is available in different grammages so that you can choose the right feeling for your publication. Choose Holmen VIEW instead of a standard LWC paper. Your magazine can become up to 12 percent lighter and still keep its thickness. If you use Holmen VIEW Matt for the same purpose, you can reduce the weight with as much as 22 percent.

The bulk effect gives you a strong advantage compared to using paper based on recovered fibre: You can buy fewer tonnes. You will get the same print surface! You can also buy the same amount of paper in tonnes and add more pages – or copies – to your publication.

Fresh fibre from Swedish forests

Holmen VIEW is a climate-smart product. We operate according to globally recognized standards. Holmen VIEW is available with FSC^® (FSC ID FSC-C020071), PEFC™/05-33-134 and EU Ecolabel certification. Furthermore, it’s produced using fresh fibre from sustainably managed Swedish forests. The production process has a low impact on the environment and the wood fibre is 100 percent traceable. This means that you can rest assured that the raw materials come from a clean and reliable source. For more information, please check out our paper's carbon footprint per tonne. It's made according to the ten toes framework of CEPI.

Paper profile

Paper Profile is a voluntary environmental product declaration scheme showing emissions and energy use per tonne of paper produced, developed and provided by leading paper producers.

Download VIEW Paper Profile

This single-page declaration gives essential information regarding the composition of the product, key environmental parameters, environmental management and wood procurement.

Paper Profile Holmen VIEW

Carbon Footprint

Carbon Footprint is defined as the total emissions caused by an individual event, organisation or product, expressed as carbon dioxide equivalent.

Download VIEW Carbon Footprint

Holmen calculates the carbon footprint of our graphical paper products according to the ten toes of the framework set up by CEPI.

Carbon footprint Holmen VIEW

Mill certificates

We operate according to globally recognized standards for forest stewardship and management of environmental, energy and quality aspects.

Chain of custody certificates

FSC^® – Forest Stewardship Council^® (FSC ID FSC-C020071) – is a system for the certification of forestry, supported by several environmental organisations.

FSC Certificate

PEFC – (PEFC/05-33-134) Programme for the Endorsement of Forest Certification schemes is an international system for forest certification.

PEFC Certificate

EU Ecolabel – is the official ecolabel of the European Union. The ecolabelling criteria are drawn up by responsible bodies in the Member States. To achieve certification, the products are assessed from a life cycle perspective from raw material to waste. The products have to meet strict environmental, functional and quality requirements. These requirements are tightened on a continuous basis.

EU Ecolabel certificate

Environment, energy and quality management

ISO 14001, ISO 50001 and ISO 9001 are international standards for environmental management, energy management and quality management.

ISO 14001 - Hallsta paper mill

ISO 50001 - Hallsta paper mill

ISO 9001 - Hallsta paper mill

Occupational health and safety

OHSAS 18001 is an international system that provides a structure within which organisations can address occupational health and safety issues.

OHSAS 18001 Hallsta paper mill

BULKY MATH

A better total economy

Keep the thickness of the paper and loose weight. With a high bulk paper you can keep the same thickness and still get a lower grammage. But how much less can the paper weigh and still feel as thick?

Calculate your savings

energy- and resource-efficient

Now even thicker

Holmen VIEW is available in different grammages and the latest additions are 65 and 70 gsm.

Since the paper is produced in a TMP (thermomechanical pulping) process, the elasticity of the fresh fibre is preserved. This enables a voluminous paper, which means you will get a light, yet thick publication with low distribution costs. Think of this feeling when you turn the pages ... Smooth and sturdy combined.

Learn about TMP

How to calculate savings on paper

Holmen VIEW vs LWC recycled

LWC stands for light-weight coated papers.
LWC recycled papers usually have a bulk of 0.9 cm³/g
Holmen VIEW has a bulk of 1.1 cm³/g

If we compare a 60 g/m² LWC recycled to Holmen VIEW and want to find a grammage with the same thickness, we get: 60 x 0.9 / 1.1 = 49 g/m²

The closest grammage in the VIEW range is 50 g/m². If we then divide the grammages to see the difference, we get: 50/60 = 0.83

This means that you save 17% in weight!

That is 17% less paper and your product will still be as thick as before.

Holmen VIEW Matt vs LWC

LWC stands for light-weight coated papers.
The LWC paper in this example has a bulk of 1.3 cm³/g
Holmen VIEW Matt has a bulk of 1.4 cm³/g

If we compare a 60 g/m² LWC to Holmen VIEW and want to find a grammage with the same thickness, we get: 60 x 1.3 / 1.4 = 56 g/m²

The closest grammage in the VIEW Matt range is 57 g/m². If we then divide the grammages to see the difference, we get: 57/60 = 0.95

You save 5% by choosing VIEW Matt. Also, just like in the previous example, your product will be just as thick as it would be if printed on the LWC. It just weighs less.

.. and get more for your money

Get more pages, or more copies

Example: 56 page magazine

Let's say you are using standard LWC paper that weighs 60 g/m² and 103 g per copy. Compare it to Holmen VIEW that weighs 50 g/m² and 73 g per copy.

Say that you are using 5000 tonnes of paper per year ...

5 000 tonnes divided by 103 grammes equals 48.5 million copies if you use the standard LWC paper.

5000 tonnes divided by 73 grammes equals 68.5 million copies if you use Holmen VIEW 50 g/m².

The difference in how many copies you get from 5 000 tonnes of paper would then be 20 million copies. So by switching paper to Holmen VIEW in this example, you can publish 20 million more copies at the same cost! And the magazine will still be as thick as before.

Get a thicker product

Would you like your end product to be thicker? Let's have a look at the numbers with an example.

Let's say you are using a standard LWC paper that weighs 50 g/m² and has a bulk of 0.9 cm³/g. You switch to Holmen VIEW that weighs 50g/m² and has a bulk of 1.1 cm³/g.

LWC 50 g/m² has a caliper of 50 x 0.9 cm³/g = 45µ

VIEW 50 g/m² ha a caliper of 50 x 1.1 cm³/g = 55µ

The ratio between the thickness of the two equals 55/45 = 1.22

So by switching to Holmen VIEW your end product will become 22% thicker!

Enjoy our VIEW

Discover articles connected to Holmen VIEW, see what others have used this product for and take in all the possibilities.

How to make your images pop!

Images can really look great on uncoated papers. What is the key? To find the right balance!

Learn more

The sky is the limit for lightweight magazines

Inflight magazines have long been an essential part of a flight. The trend is now moving towards lightweight magazine paper to help lower fuel costs and carbon emissions. We take a look at how this trend has taken off.

Come fly with us

Magazine cover junkie

"What makes a good mag cover? When you wanna lick it or when it punches you in the face", says art director Jaap Biemans.

Read about covers

Ordering samples from us

The best way to know which paper you want is to hold it in your hand. Our sample packs include both printed and unprinted samples.

Can't see the form? We only ship samples to recipients within Europe – If you are visiting from outside Europe and would like to receive samples of our products, please contact our sales representative in your region.

Find your contact

Holmen Paper Nordic & International

+46 11 235000

Vattengränden 2

SE-60188 Norrköping

Sweden